Our Story

THE CONCEPT

The idea behind Azumen came as a result of two fundamental challenges within the jewelry industry.

1 // **The challenge of finding the right fit.** The sizing of traditional jewelry often relies on precise measurements, making it difficult to get the perfect fit. Our approach to this is versatile and functional jewelry. All of Azumen’s collections are adjustable or unisize, meaning they can be customized to fit anyone.

2 // **The concern that a lot of conventional jewelry is either too bulky, overpriced, or both.** We strive to create finely detailed, minimal collections suitable for any occasion. Instead of following every temporary trend, our vision is to create timeless accessories that you purchase once and wear forever.

 

THE ORIGIN

As a Swedish-based company, we have deep roots in metal production that span over 2,500 years. The name Azumen is based on a thought of  A - Z  which means almost everything, U which stands for "you" and MEN so from A to Z for all men. This name reflects Azumen’s emphasis on wide assortment, with a focus on the benefits of using high-quality steel as a jewelry material.

SUSTAINABILITY

We work with sustainable materials such as steel, silver, and gold. Our original collections are made of exclusively recycled stainless steel. It is forever reusable and has become one of the most recycled materials on the planet. It will never rust, tarnish, or discolor your skin. These qualities make it perfect for creating timeless and sustainable jewelry.